Darren Wright and Dave Skinner are experts in building brands from the ground up. Their creative partnership has lasted over 17 years and yielded hundreds of top industry awards and their portfolio of work spans most every category imaginable.
When the NFL was reeling from yearly declining ratings for the playoffs, Darren and Dave helped create the first ever advertising campaign for the NFL - their award winning work featuring Don Cheadle. Not only did the campaign create a lasting bond with fans, it led to record-breaking viewership of the playoffs and Super Bowl. Creativity named their spot “Crazy,” one of the top 20 Super Bowl ads of all time.
Darren and Dave also helped transition an old stodgy brand, at&t, into the number one wireless company in the world. Their consistent award winning work included a number five ranking in Time Magazine’s Top 10 Everything of 2008 list, for the acclaimed at&t “Scorsese” spot.
They have even built their own brand from the ground up. Joining Leo Burnett as Executive Creative Directors in 2010, Darren and Dave were two of the three original founding members of LBNY and helped grow the agency into an award winning shop that straddles the spectrum from small creative agency to worldwide partner for a diverse range of clients. Here they inspired the United Nations to create a first of its kind marketplace for words designed to turn people’s words of support into real action. This award winning campaign has generated over 1 billion media impressions to date, and the UN has made it a permanent platform to generate essential funding for humanitarian aid efforts around the world.
While their primary focus has been on brand building and new media development, Darren and Dave have also written segments for Fox Television’s The Best Damn Sports Show Period, aided in the development of a pilot for Paramount Television (based on a campaign they created for Sony) and recently helped launch a new channel for Nickelodeon.
Darren and Dave's secret to success is being in love with what they do and surrounding themselves with people who feel the same way.